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CEI Asia: Asia Leads in Immersive Tech Adoption

CEI Asia: Asia Leads in Immersive Tech Adoption

Brand Experience report highlights APAC

7/31/17 — From CEI Asia: "Event planners, CMOs and brand managers are putting more emphasis on in-person brand experiences, according to a new global study conducted by brand experience company, Freeman.The study, which surveyed close to 1,000 marketing professionals across North America, Asia and Europe revealed immersive brand experiences are set to increase, with Asia leading the way as an early adopter of the latest immersive technology... 

"Adam Charles, senior vice president and managing director, Asia Pacific at Freeman, says: 'I think the research findings demonstrate what we’ve always believed: when you create a great brand experience it goes far beyond the people that experienced it firsthand.'" 

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